Rough Country

Rough Country is a leading American manufacturer of suspension systems, lift kits, leveling kits, shocks, and off-road accessories designed for trucks, Jeeps, SUVs, and UTVs, helping enthusiasts transform everyday vehicles into capable off-road builds. Founded in 1975 and headquartered in Tennessee, Rough Country began as one of the early pioneers in the off-road shock industry and has since grown into a major aftermarket brand offering a wide range of performance and styling products including suspension lifts, steering stabilizers, LED lighting, bumpers, winches, wheels, tires, and overlanding accessories. Built on a mission to make off-road upgrades more accessible, Rough Country designs, engineers, tests, and assembles its products in the USA, delivering value-driven solutions that balance capability, affordability, and real-world usability. Trusted by weekend adventurers and off-road enthusiasts alike, Rough Country continues to expand its catalog with practical, vehicle-specific upgrades that help drivers improve stance, performance, and trail readiness without breaking the budget.